Creative, Strategist, chatty human
What I've been up to
Curriculum vitae
I’m based in Europe and work remotely, flying to location when needed and adapting to different time zones. Most of my client are in EMEA and USA.
✨ I have a handy LC to make worldwide gigs work smoothly for all ✨
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I have 7+ years of experience in the industry, working for multiple international clients and agencies. My strong suits are creative concepting and creative strategy. I love a big, bold creative campaign, and to build a strong strategy lead up to make it fly.

Experience
2021 - present
Freelance Senior Art Director & ACD
Publicis Groupe NYC
Nov '24 - Nov '24 | Ralph Lauren Fragrance
Social media presence
Copy partner: Brigitta Szaszfai
SidLee London
Nov '24 - Nov '24 | Lidl x WUEFA 25
Pitch campaign
Copy partner: Brigitta Szaszfai
Jung Von Matt SPORT
Oct '24 - Nov '24 | Tech (NDA) + Gaming (NDA)
Pitch ​campaign
Copy partner: Brigitta Szaszfai
Uncharted London
Sept '24 | Snapchat
Pitching a promotional campaign for a London event, setting it up strategically and coming up with events and activations in loco
Copy partner: Brigitta Szaszfai
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Sour Sop Amsterdam
May '24 - June '24 | Nike
Pre production & production of a multilayered international activation for the launch of the new Nike Pegasus.
TBWA/NEBOKO Amsterdam
Apr '24 - June '24 | Adidas + Becel
Pitching a campaign for the launch of Adidas' new female weight lifting line.
Pitching a campaign for the launch of Becel new product to rebrand their creative approach
Copy partner: Brigitta Szaszfai
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Ogilvy New York
Mar '24 - Apr '24 | Coca-Cola
Campaign concept and EU expansion of the Coca Cola Foodmarks platform
Copy partner: Brigitta Szaszfai
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Edelman London
Apr '24 - May '24 | Vaseline UK
Campaign to reposition Vaseline main products from the medical space to the beauty one.
Copy partner: Brigitta Szaszfai
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Havas Paris
Dec '23 - Apr '24 | Acer Worldwide
Campaign development, from concept to launch, of their new Acer Swift Go computer line.
Copy partner: Brigitta Szaszfai
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Antoni Berlin
Feb '24 - Feb '24 | Antica Erboristeria
Brand strategy, research and insight for the brand positioning over the Italian market.
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TBWA/NEBOKO Amsterdam
Dec '23 - Dec '23 | Adidas Worldwide
Art support for a pitch campaign
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INNOCEAN Seoul
Nov '23 - Dec '23 | KIA Worldwide
Brand awareness campaign development (NDA)
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Paradise London
Oct '23 - Oct '23 | Grammys Music Awards
Brand strategy consultancy (NDA)
GUT Amsterdam
Aug '23 - Sept '23 | Heinz
Pitching a campaign for the launch of their new pickled ketchup line.
Copy partner: Brigitta Szaszfai
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Air up
Jul '23 - Augt '23 | Air up
Development of an awareness campaign to widen clientele and drive purchases.
Copy partner: Brigitta Szaszfai
Hey Honey Amsterdam
May '23 - May '23 | EMU
Pitch campaign to acquire the client (we did win it ;) )
Copy partner: Brigitta Szaszfai
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72 and Sunny Amsterdam
Nov '22 - Apr '23 | Indeed, Skoda, Zurich, Lavazza, Sixt
Pitching for Skoda, Sixt and Lavazza.
Campaign development for Indeed and Zurich.
Copy partner: Brigitta Szaszfai
ICF Next Bruxelles
Oct '22 - Oct '22 | EU parliament x REA
Pitching and winning a campaign for the EU Parliament
Copy partner: Brigitta Szaszfai
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TBWA/NEBOKO Amsterdam
Aug '22 - Aug '22 | Adidas
Platform set up for a brand awareness campaign on menstruation.
Copy partner: Brigitta Szaszfai
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72 and Sunny Amsterdam
Mar '22 - Aug '22 | Bumble, Coca Cola
Campaigns launching Bumble Features.
Pride campaign for Coca Cola.
Copy partner: Brigitta Szaszfai
TBWA/NEBOKO Amsterdam
May '21 - Feb '22 | Adidas Worldwide, Adidas Originals
Pitch to launch of a campaign launching for Ultraboost 22
Pitch to launch of a fermale Adidas Originals campaign line. Copy partner: Brigitta Szaszfai
ICF Next Bruxelles
May '21 - May '21 | EU Parliament
Campaign connecting and development for the Green Deal.
Copy partner: Brigitta Szaszfai
2018 - 2020
Art Director
DDB Berlin
Jun '18 - Nov '20 | Volkswagen, DFB. Kings of Indigo, +++
Campaign pitching and development, shooting handling, set staging, social media content creation.
Copy partner: Tobias Natterer
2017-2018
Junior Art Director
We Are Social Milan
Apr '17 - Jan '18 | Netflix, Ikea, Barilla, Piaggio, +++
Campaign pitching, set staging, social media content creation.
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Education
Languages
Awards
Master in Creative Advertising
2016 - 2017 | NABA Milano
Bachelor in Design and Communication
2013 - 2016 | ISIA Firenze
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English C2 | Italian C2 | German A2 | Spanish A2
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ADC Bronze for "Equal Pockets" x Kings of indigo
Clios SL for "Equal Pockets" x Kings of indigo
Effie Bronze for die "Stadt der Unversicherten" x Nürnberger Versicherung
D&AD New Blood Graphite Pencil x Hasbro
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