Football: It's all of us

Volkswagen for DFB

This campaign was born as a social media campaign to promote the idea that football as a sport has no gender, religion, or body standard.

The concepts of these 3 movies (out of the 5 that got produced) came from me and my copy, and we curated them from beginning to end.

 

Please note: the english voice-overs, who were recorded under my supervision, were not meant for distribution but for internal use, therefore the quality isn’t optimal.

Ezraa - Play like a girl
Inga - First female coach
Jona - Driven by passion

Creative Direction: David Missing & Felix Boeck 

Copywriter: Tobias Netterer

Art Direction: Alice Rotelli