Football: It's all of us
Volkswagen for DFB
This campaign was born as a social media campaign to promote the idea that football as a sport has no gender, religion, or body standard.
The concepts of these 3 movies (out of the 5 that got produced) came from me and my copy, and we curated them from beginning to end.
Please note: the english voice-overs, who were recorded under my supervision, were not meant for distribution but for internal use, therefore the quality isn’t optimal.
Ezraa - Play like a girl
Inga - First female coach
Jona - Driven by passion
Creative Direction: David Missing & Felix Boeck
Copywriter: Tobias Netterer
Art Direction: Alice Rotelli