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Lighting is key


A witty print to promote a fun car feature, the new Ambient Light Interior, that allows the driver to change the color of the lights of their car interiors.

This print received a lot of love internally, but ultimately didn't make it to the client because it was based off an insight used in the early 2000s for another VW print.

Volkswagen Print Campaign | Alice Rotelli Freelance Art Director
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