When I was working for Netflix at We Are Social, I didn't have a creative partner, so I brought this idea up, from start to finish, myself.
I believe in simple, impactful ideas that make it easy for people to be selfless and kind to each other and to the world. And this one represents my efforts quite well.
Disclaimer: the voice-over was kindly offered by a friend, and it's far from being professionally relevant. But it gets the message through.