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Always been.


This project was the result of the labor of my copy partner Brigitta Szasfzai and I while on a gig at TBWA Amsterdam for Adidas Originals new campaign. 

It's comprehensive of multiple deliverables: from billboards in Paris and London and in store ads all over the world, to online activations and keyvisuals, from a sick Teaser film to a powerful Launch one and individual cuts for each talent, a big Making Of edit and some great product reals. It was a hefty amount of work, but an incredibly rewarding one. 

It's rare in advertising that you get to do something good. Afterall, we aren't doctors. That's why I'm so proud of this piece: it's much more than an ad. From the amazing and diverse talent we were able to cast, to the message they share with the world, I'm happy to say I stand by this piece of work and all that it entails.

We've always been here. We don't need your permission or approval to exist and to do great things: we've been at it long before we were granted it.

Teaser video

Launch video

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This campaign came to life thanks to an amazing team made mostly of women and non-binary folks, and I wish everyone could have seen the making of it, cause every single one of those people was in it to make it beautiful, relevant, and authentic. 
And dare I be cocky enough to say:

I think it shows.

Agency: TBWA/NEBOKO Amsterdam
Creative Directors: Annie Chiu & Thomas Jullien​

Art Director: Alice Rotelli

Copywriter: Brigitta Szaszfai 

Director: Malakai
Photographer: Ana Cuba & Lailani

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