Always been.

This project was the result of the labor of my copy partner Brigitta Szasfzai and I while on a gig at TBWA Amsterdam

for Adidas Originals new campaign. 

It's comprehensive of multiple deliverables: from billboards in Paris and London and in store ads all over the world, to online activations and keyvisuals, from a sick Teaser film to a powerful Launch one and individual cuts for each talent, a big Making Of edit and some great product reals. It was a hefty amount of work, but an incredibly rewarding one. 

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It's rare in advertising that you get to do something good. Afterall, we aren't doctors. That's why I'm so proud of this piece: it's much more than an ad. From the amazing and diverse talent we were able to cast, to the message they share with the world, I'm happy to say I stand by this piece of work and all that it entails.

We've always been here. We don't need your permission or approval to exist and to do great things: we've been at it long before

we were granted it.