Solving world hunger

Binance

When 72andSunny Amsterdam briefed my copy partner and I on Binance, we were told that this crypto company was here to make the world a better place, and they wanted to advertise themselves accordingly.

The campaign being their first-ever advertising campaign, they wanted to turn up with a big budget and a big bang.

The pitch took place not long after the debacle between WFO and Elon Musk, another giant of today's tech world - WFO claimed 2% of Musk's wealth could solve world hunger. Musk pledged to sell Tesla's stock and donate the money to make it happen, but after some back and forth, never followed up with action.

So we thought, why not have Binance CEO step in and fix world hunger, giving a new reputation to crypto - not your borderline illegal, bro-ish way to increase with finances, but a mean to do some good too.

Take a look at the deck we put together for it.

Gotta love a scroll-through you don't have to scroll through.